Airline Qantas Airways Ltd.

Question: Discuss about the case study Airline for Qantas Airways Ltd. Answer: Background of the Qantas Airways Limited: Qantas Airways Ltd is a flag carrier airline of Australia. It was founded on 16th November 1920. The primary hubs of the airlines are Brisbane Airport, Melbourne Airport and Sydney Airport. The headquarters of the company are located in Mascot and New South Wales. The secondary hubs are Adelaide airport, Dubai International Airport and Perth Airport. As per the annual report of the company, Qantas Airways Ltd has accumulated the revenue of A$15.8 billion in 2015. The total operating income of the company was A$975 million in 2015 (Qantas.com 2016). The total number of employees in the business is 28,622. Qantas Airways Ltd had 65% share of the Australian domestic market. Moreover, it is carried out 14.9% of all passengers travelling in or out of the country (Morrell 2013). The Qantas airline has some subsidiaries including Australia Asia Airlines, Impulse Airlines, Australian Airlines, Qantas Link, Jetstar Airways, Network Aviation and Jetconnect. It also operates freight service cal led Qantas Freight. Moreover, it air freight and Logistics Company called Australian Air Express. Qantas Airways Ltd leases cargo aircraft from Atlas Air. Qantas Airways Ltd. is a leader airline company in the Asia Pacific region. It is Australias number one domestic airline. Moreover, the Qantas Airways Ltd. is one of the top ten largest airlines in the world. The particular airline connects the Australia with 81 destinations in 40 other countries worldwide (Forsyth and Stewart 2012). However, it operates extensive domestic services in both New Zealand and Australia. The airline company operates several regional airlines in Australia. It has also made the partnership with a budget startup based airline in Singapore. As per the current report, Qantas Airways Ltd and its subsidiaries provide services to more than 30 million passengers in a year (Homsombat, Lei and Fu 2014). The airline company upholds some code share arrangements and alliances. Qantas Airways Ltd is a member of one world global airline alliance led by British Airways Plc and American Airlines Ltd. By discussing the history of the airline, it can be identified that the first aircraft was an Avro 504K. The airline started its first flight from May 1935, when it inaugurated service with Darwin, Northern Territory to Singapore (Oum and Yu 2012). The organisation has also connected its services with the aboriginal community. It has some links with the Aboriginal and Torres Strait Islander program. As per the report business report, 1-2% of the employees of the Qantas Airways Ltd belong to the aboriginal community (Ashwini Nand, Singh and Power 2013). SWOT analysis of Qantas Airways Limited: By developing the SWOT analysis on Qantas Airways Limited, the external business investigation can be conducted in an effective manner. The analysis provided below: Strengths Qantas Airways Ltd has the strong backup of the Australian government. In the Australian market, the particular airline is one of the largest companies Qantas Airways Ltd is monopoly in the Australian market It has been one of the oldest airline operators in the world. It has more than 20 international as well domestic destinations. The growth rate of the business is quite high, which indicates the positive sign of the business expansion in the future. Weakness The prime weakness of the company is that the airline has been concentrating around Australia. In recent times, the airline faces issues due to their employee engagement. The cost structure of the airline service is quite high, which often makes challenges for customers to avail the services. The organisation invests huge amounts in the research and development Opportunities The growing demand in the industry indicates the high opportunities for the business expansion in the global platform. Qantas Airways Ltd has huge financial resources that would facilitate them to enhance the business opportunities in an effective manner. The organisation has the opportunities for expanding their business to the international destinations especially in Asia Qantas Airways Ltd can tie-ups with the international airlines for combined services offering to the customers Threats In the recent years, the fuel pricing has been increasing. Consequently, it could affect the airline business. On the other hand, the rising labour cost is another major factor that would create challenges for the airline industry. There is huge competition in the market due to the new arrivals and SE airlines. In the recent years, the organisation has been tough competition from both Singapore Airlines and Air New Zealand. Technological problem and higher tax rates indicate the challenges for the management to execute the process in an effective manner. The particular organisation is unable to improvise its pricing model due to the rising cost of the raw materials. Sometimes, the financial capacity of the organisation does not allow them to implement enhanced technology in the business. Suggestions regarding the SWOT analysis: Strength: In the recent years, Qantas Airways Ltd. enhance their business opportunities in the global market in an effective manner. The Australian government has been providing strong backup for enhancing the infrastructure of the particular airline (Chandra et al.2014). In the Australian market, the particular organisation is one of the largest companies. Due to the huge financial resources, the organisation has been operating their services different countries including Africa, Europe and America. It is the oldest airline in the Europe. Consequently, it has huge experiences in the airline business. By discussing the strengths of the airlines, it can be assessed that the organisation has engaged more than 20 international and domestic destinations. However, the management of the Qantas Airways needs to enhance their international destinations for expanding their business opportunities in an efficient manner (Pearson and Merkert 2014). The key aspects of the marketing functions are related to the pricing and price elasticity, revenue management, sales and distribution. The key responsibility of the management is to deliver high-class services to the clients worldwide. On the other hand, the management has been trying to shape up their pricing policy for enhancing the customers base in the business (Lck and Gross 2013). However, as per the annual report of the organisation, the growth rate of the business is impressive, and it indicates the adequate opportunities for expanding the business on the global platform. Weakness: There are various internal and external factors affecting the business of Qantas Airways Ltd. By discussing the external analysis of the business; it can be assessed that the Particular airline has been improving their technology over the past few decades. However, the competition has been increased after the merger of Boeing with McDonnell Douglas (Sarina and Lansbury 2013). They have been investing a huge amount of money for developing the technology. On the other hand, the organisation has faced economic challenges due to increased price of crude oil. Moreover, the economic instability in the airline industry has affected the Qantas airline Ltd. has been focusing on the domestic market (Belobaba, Odoni and Barnhart 2015). Hence, the particular airline needs to improve their financial resources to expand their international destinations. In the recent years, Qantas Airline Company has invested a huge amount of money in the research and development. In a business report, it has been published that the cost structure of the company is quite high. Consequently, they are losing the domestic and international customers in the business. Sometimes, the long route flights are delayed due to the environmental constraints. Despite being one of the oldest airlines in the Europe, Qantas Airways had faced air accident in every decade (Morrell 2013). Consequently, it indicates the inefficiency in the technicality. Opportunities: The growing demands of the business indicate the high opportunities for the company. Qantas Airway Ltd has huge financial resources and backup of Australian government (Qantas.com 2016). Hence, it suggests the adequate opportunities for the business expansion in the international market. However, they can engage external financial resources for the improvement of the business. On the other hand, the organisation has the opportunity for including their services to the Asia. Qantas Airways can tie up with the international airlines for offering the combined services to the clients (Morrell 2013). The organisation has announced the leases for new aircraft fleet to cater extra passengers and enhancing the adequate employment opportunities. Hence, it can be assessed that the organisation had several financial resources and enhanced infrastructure, which would allow them to expand their business in the global platform (Forsyth and Stewart 2012). Threats: The prime threat to the business is that the increased fuel price in the global market. With the increased price rate of fuel, the airline business has been facing serious challenges in providing flawless services at reasonable cost. On the other hand, the rising labour cost has also created challenges for the business, as the company is unable to engage enhanced workforce in the business (Homsombat, Lei and Fu 2014). In the competitive market, the organisation has been facing tough competition from the new arrivals and the SE airlines. For competing with the new competitors, the organisation needs to analysis their pricing policy along with their existing technicality. Singapore airline and Air New Zealand have created challenges for the Qantas Airways Ltd (Oum and Yu 2012). In a recent business report, it has been published that the higher tax rates and technological issues of the particular airline organisation have made problems in executing the business in an appropriate manner (Ashwini Nand, Singh and Power 2013). References Ashwini Nand, A., Singh, P.J. and Power, D., 2013. Testing an integrated model of operations capabilities: an empirical study of Australian airlines.International Journal of Operations Production Management,33(7), pp.887-911. Belobaba, P., Odoni, A. and Barnhart, C., 2015.The global airline industry. John Wiley Sons. Chandra, S., Chitgopeker, C.K., Crawford, B., Dwyer, J. and Gao, Y., 2014. Establishing a benchmark of fuel efficiency for commercial airline operations.Journal of Aviation Technology and Engineering,4(1), p.6. Forsyth, A. and Stewart, A., 2012. Of Kamikazes and Mad Men: The Fallout from the Qantas Industrial Dispute.Melb. UL Rev.,36, p.785. Homsombat, W., Lei, Z. and Fu, X., 2014. Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, pp.1-16. Lck, M. and Gross, S., 2013. Low cost carriers in Australia and New Zealand.The Low Cost Carrier Worldwide, pp.155-174. Morrell, P.S., 2013.Airline finance. Ashgate Publishing, Ltd.. Oum, T.H. and Yu, C., 2012.Winning airlines: Productivity and cost competitiveness of the worlds major airlines. Springer Science Business Media. Pearson, J. and Merkert, R., 2014. Airlines-within-airlines: a business model moving East.Journal of Air Transport Management,38, pp.21-26. Qantas.com. (2016).Flights to Australia | Australia travel | Qantas. [online] Available at: https://www.qantas.com/travel/airlines/home/in/en [Accessed 13 Aug. 2016]. Sarina, T. and Lansbury, R.D., 2013. Flying high and low? Strategic choice and employment relations in Qantas and Jetstar.Asia Pacific Journal of Human Resources,51(4), pp.437-453.

Reflective Business Management and Excercise

Question: Describe about the Reflective Business Management and Excercise. Answer: Introduction In this task, I intend to present an individual reflection on the learning that I have experienced during this course. It will be based on a critical reflection on my personal thoughts, actions as well as experience which relate to the course content I have learned this term touching specifically on my development as a trainer or facilitator (Clark, 2011). The reflection is framed to showcase the effect of the course content to me including my thoughts and feelings as I learn and teach. It will further incorporate other things I have discovered during the term. Growth and Challenges related to learning in class I must start this reflection by acknowledging that throughout the entire course, I have grown effectively despite a few challenges linked to learning in class. Even though it is known theoretically that effective education should balance theoretical and practical experience to assist myself become competitive and competent in health care profession, I must say this act of balancing became on the most hurdle I faced throughout my study in class (Malinen, 2000). Despite being aware that educational training indicates that learners need an enabling environment and learning activities, I have to be cognizant of the fact that it was not as easy as one would think. I realized that the enabling goes beyond a mere existence of facilities and teachers in school but an internal environment of the learner. Another limitation that I acknowledged throughout the course if the lack of motivation. This has derailed my personal and professional development. This is because I am demoralized to partake in reflection or reflective practices from the workforce (Paul Binker, 2010). This is working towards my achievements it paints a picture of me of a conservative person. Accordingly, my fellow colleagues have tended to isolate in most of their undertakings thereby contributing to my weaknesses. This is because failure to participate in the reflective process bars me from the positive packages it comes alongside. For example, through reflective practice, my fellows have continuously progressed concerning professional development thereby having a sustained competitive advantage over me. Particular they have maintained registration and have effectively build up better levels of self-awareness of the practitioners. I have been unable to measure the success of my statement actually because I have been getting it hard to partake learning reflection. This has been a great challenge to me since getting the answer to know how to measure this success is the best idea regarding education (Moon, 2006). This is because it will give the best communication plan hence enabling me to learn from the experience program. Another question that I have been facing challenges to answer is how to determine the type of information my audience need effectively. However, this issue is essential as it helps avoid giving the necessary information hence avoiding both rumors and confusion. I have significantly grown from the course. Unlike previously, I currently have a deeper understanding of teaching practices. I can analyze a problem and get a solution to it because I have mastered the problem-solving techniques. I can relate theory that I have learned throughout the course to practical situations. Moreover, I can keep track of my progress and can acknowledge what my weaknesses and design effective strategies to improve and become better both personally and professionally. I can now face any challenge that comes my way to personally and professionally develop. This can be explained by comparing my previous and current situation about how to present my assignments in a way that is accepted and understandable more quickly. Moreover, I have improved regarding audibility, visually, as well as kinesthetic besides enhancing my cognitive as well as self-confidence. By having this self-confidence, I can now design practical solutions to the problems that I face when teaching. For example, I currently have the ability to address different needs of my students. I have also gained enough information based on the mechanisms useful in understanding my future personal and professional development. I have thus self-evaluated myself to boost the understandability of myself and the people I work with including my students. In so doing, I have gained the necessary tools and technique to undertake self-review, self-awareness, self-assessment as well as self-appraisal, critical evaluation and reflective dialogue processes (Moon, 2006). This has not only benefitted me but has also helped my students. This is because they have been able to understand their identity and appreciate their abilities without feeling inferior to others. In so doing, I have been able to create an interactive class session when practicing and hence giving me the courage and confidence to address each of my students need adequately. Link between what I know and experienced to what I have learned Going through this course has added into what I thought I have known. In some areas, there was disparity while in some there was convention or uniformity. For example, I have known the needs of training within a health organization. This includes sufficient understanding of reflective journal, theoretical approaches to teaching and learning. Moreover, I have also won reflective practice as well as formative assessment. Besides, I have had some knowledge about the design as well as the development of learning alongside training in health as well as social care organization. However, I have been able to have a deeper understanding of what I have known and experienced before following this course (Moon, 2006). From this course, I have been able to close many gaps that have been problematic for me. For example, I have been able to know how to achieve constructive alignment, summative-individual teaching sessions as well as increased my ability to know my audience learning style. Moreover, the course has also improved my knowledge regarding cultural competency as well as delivery. My ability to assess training programs in health as well as social care organization has also been enhanced. I have also been able to gain from the course since it has improved my ability to identify the training needs based on the three assessment as organizational, task and individual assessment (Mezirow, 2011). However, before, I only knew of the personal evaluation. Moreover, the course has also been so close to what I thought about stakeholders analysis. Just like I have always considered stakeholders analysis as the recognition of the key interested parties in the training course design process, the same was affirmed by learning this course (Schlossberg, 2010). However, I did not know that stakeholders analysis also included the assessment of the interest and the ways in which such interests are probably to impact the process (Moon, 2006). Nevertheless, I now have this knowledge saves to the course. However, the reasons provided in the process for stakeholders analysis were things in had known and experienced. For example, I have always known that the parties concerned analysis are undertaken to identify the relations between stakeholders that can be built upon as well as assessing the relevant kind of participation by various stakeholders at different phases of the curriculum development process (Claire Michelle, 2007). Link between my personal experiences with theoretical knowledge Kolbs theory has helped me to connect my experiences with the theoretical knowledge (Kolb, 1984). This theory holds that I cannot perform different variables on time at one axis. Therefore, through the establishment of Kolbs learning framework based on diverse forms that effect in suitable axis, any knowledge chic can denote a merger of two ideal division. This theory has been helpful to me to show the four information styles including departing, integrating, meeting as well as co-operative (Arthur Bena, 2014). The Gibss model of reflection has also been effective in understanding the learning styles. By going through the six stages outlined by Gibbs including explanation, spirits, assessment, investigation, assumptions as well as an action plan, I have realized that this model is useful (Brown, 2010). The model is illustrated below: By embracing Gibbs goal of the reflective cycle including experimenting my expectations, discovering diverse views and strategies towards doing as well as thinking about things, encouraging self-efficiency and linking practice and model, I have realized that it is effective (Moon, 2006). This is because there is always a success when this framework is implemented. My experience in practices has always followed Gibbs model whereby I have to begin by description, feelings, evaluation, analysis, conclusion and then an action plan. It has always worked positively for me when faced with any problem (Paul Binker, 2010). Journal Entries for Actual Lessons I had in class 03/12/2016 I have learned about effective stakeholders analysis and the reasons for undertaking this review. I have also learned how to identify the audience and their respective needs. Moreover, I am also able to understand Gibbs model step by step and to apply it in my practice. 04/12/2016 I have also learned about teaching as well as learning activities which support elements of the learning cycle (Moon, 1999). 05/12/2016 I learned how to link what I have learned to outside experience. In this sense, I learned how to apply whatever I have learned in Telecommuting industryy where I work. Examples of Adult Theory Example I: I know that experience is critical when we concentrate on adult leraning. One example is where Jane Vella (2002) in ther work , Learning to Listen, Learning to Teach, illustrates the praxis, action as well as reflection idea concurently. From this theory, I have learned how praxis can help in adult learning. I will, therefore, use praxis in teaching knowledge, attitudes and skills since learning involve doing something with new knowledge, practicing new skills as well as attitudes and sunbsequently reflecting on whatever I have just done. Example II: The second example is that we are aware that several adults have particular goals in their mind. Therefore, it is essentila to vary our teaching styles to enable the adults learning preferences. I will, therefore, relay on the Kerka (2002) teacher-directed method with knowledge and dictate it to the class thereby helping me create the best conduicive environmentfor my adult learnrs. Conclusion Finally, I have gained abundantly by partaking this course. I am currently more knowledgeable regarding reflective practice than I was before going through this course. My participation in this course has enhanced my ability to identify my audience and their needs. Thus, I can tailor my teaching towards their needs and hence effectiveness in my practice. References Arthur, C. Bena, K. (2014). Dispositions Reframing Teaching and Learning. Brown, A. L. (2010). Theories of memory and the problems of development: Activity, growth, and knowledge. Center for the Study of Reading Technical Report; no. 051. Claire, M. Michelle, B. (2007). "Using reflective journals to assess the research process",Reference Services Review, Vol. 35 Iss: 1, pp.21 40 Clark, R. (2011). Adult theories, child strategies and their implications for the language teacher. Edinburgh course in applied linguistics, 2. Gretebeck, K.A., Black, D.R., Blue, C.L., Glickman, L.T., Huston, S.A. Gretebeck, R.J., (2007). Physical activity and function in older adults: theory of planned behavior. American Journal of Health Behavior, 31(2), pp.203-214. Kolb, D.A. (2009). Experiential learning: experience as the source of learning and development. Englewood Cliffs. NJ: Prentice Hall. Malinen, A. (2000). Towards the Essence of Adult Experiential Learning: A Reading of the Theories of Knowles, Kolb, Mezirow, Revans and Schon. International Specialized Book Services, 5804 NE Hassalo Street, Portland OR 97213-3644. Mezirow, J. (2011). Transformative dimensions of adult learning. Jossey-Bass, 350 Sansome Street, San Francisco, CA 94104-1310. Moon, J. (2006). Reflection in learning and professional development: Theory and practice. London: Kogan Norris, S. P., Ennis, R. H. (2009). Evaluating Critical Thinking. The Practitioners' Guide to Teaching Thinking Series. Critical Thinking Press and Software, Box 448, Pacific Grove, CA 93950-0448; tele. Paul, R. W., Binker, A. J. A. (2010). Critical thinking: What every person needs to survive in a rapidly changing world. Center for Critical Thinking and Moral Critique, Sonoma State University, Rohnert Park, CA 94928. Schlossberg, N. K. (2010). Counseling adults in transition: Linking practice with theory. Springer Publishing Company. Slade, A. (1999). Attachment theory and research: Implications for the theory and practice of individual psychotherapy with adults.

A Sample Self Review Essay From Charles E. Hoehner

A Sample Self Review Essay From Charles E. HoehnerMany aspiring writers think that a sample self-editing essay from the public domain is their best chance to get a successful writing career. To help you become more familiar with the process, I'm going to share a sample essay from a book of essays by Charles E. Hoehner. His name should ring a bell for you, because he wrote the book The Writer's Way.This is a short essay that outlines some of the important points of editing a self-written document, and providing examples of how he has used the technique in the past. It also discusses a few of the pitfalls he has come across in his own editing. The key to success with this kind of essay is to be honest and thorough.In order to make your self review more effective, you have to be able to identify what the purpose of your document is. For me, my purpose is an introduction to someone who wants to write a well-crafted article, and maybe even a work of fiction. This means that if you are not the type of writer who would prefer not to be involved in the creation of a document, you might want to stay away from this portion of the assignment. Here's why.If you are an amateur, it is far too easy to get sidetracked in your writing, and re-write the earlier sections of your essay in a way that makes no sense to you. If you are a professional, you know that the best practice is to start with the end in mind. You know that you should only go back to the beginning if it makes sense. So, when you create your self review, start with the end in mind.Your self-review should also be focused on the objective of your document. By doing this, you can focus your attention on the various parts of the article that deals with the theme of your document. This will help you avoid a lot of 'hocus pocus' in your drafting.One of the things I like about this essay is that it takes a look at the dark side of the self-editing process. The author discusses the specific problem of editing a manuscri pt that has no thesis statement, as well as giving an example of how he handles himself when this situation comes up. What he does is to tackle the thesis as soon as possible, and start editing the material at this point.While this may sound easy, there are many cases where editors get stuck in the second draft. The author gives his thoughts on how to handle these situations, and shares an anecdote about one of his own articles that ended in an editor stalling. In essence, he lays out some general tips to ensure that you don't repeat these mistakes.He also includes a list of some of the best black hat tips. These tips are those that seem like black hat tactics but are often effective. While there are some black hat tactics to apply, most of them involve using insider knowledge to move you away from common editing problems.

Art History Museum Essays - Art Genres, Self-portraits By Rembrandt

Art History Museum As a student of art history, going to a museum is the only way to fully experience a work of art. By only looking at a painting or sculpture in a book or on a slide, you cannot fully experience the work of art. By going to the Metropolitan Museum of Art, I was able to look at paintings that dated from centuries old, to recent times. Bruges, The Life and Miracles of Saint Godelieve, 15th Century, Tempera on wood The Proto-Renaissance alter piece, The Life and Miracles of Saint Godelieve was done by the artist Bruges. This piece is very typical of its time period. The title alone, summarizes what art was in this period, religious. The painting itself is not proportionate, has no vanishing point, and the saints have a globe-like halo. All the faces look the same, if you walked down the street, you would not be able to pick out an individual model for this painting, because there probably was no modeling done. Raphael, Madonna and Child Enthroned with Saints, 1504, oil on wood The Raphael alter-piece, Madonna and Child Enthroned with Saints, was painted in 1504. The surface is very smooth, you cannot see any brushstrokes. The figures are placed in a pyramid shape, with the Madonna's face as the center, and the viewer as the worm's eye-view perspective. The face's still all look the same, but there is much more detail in this piece than in The Life and Miracles of Saint Godelieve. The bright colors, details, size of the alter-piece, and what we now recognize as halos on the angels make this work a typical Raphael. Designed by Francesco di Giorgio, Gubbio Studiolo, 1476, wood trompe-l'oeil The Gubbio Studiolo is amazing. At a first glance everything looks real. But then at a closer look, you realize the benches and cabinets that are there, are not real benches and cabinets at all. It's all wood inlayed on a wall. To create shadows, the artist used different types of wood. It is supposed to have the effect of having the viewer think everything is three dimensional. Even the ceiling is part of this effect. The scene this work depicts has all aspects of learning portrayed; religion, science, music, and literature. The artist places items symbolizing these different parts of learning by placing them into the "cabinets" that are all around. Bronzino, Portrait of a young Man, 1550, oil on wood The mannerist work, Portrait of a Young Man was done by Bronzino. The painting contains aspects conveyed by the mannerist period. The young man is holding a book, which leads the viewer to make the assumption that he his very learned. The man conveys an attitude toward us, as if he is the best. The composition itself has "hidden" grotesques all over. The man's eyes are purposely distorted, one eye is looking straight out, while the other is looking towards the side. His long fingers are placed in very odd positions, making this piece very mannerist. Rubens, Wolf and Fox Hunt, 1615-1621, oil on canvas Wolf and Fox Hunt by Rubens was created between 1615 and 1621. This extremely large painting has very soft colors. The painting is light and airy. To look at it, is like looking at a real scene through an early morning mist. This mood is created by the soft brushstrokes that are used. For example, in the horse's tail, you can see all the brushstrokes, which gives the hair depth. Rembrandt, Self-Portrait, 1660, oil on canvas Rembrandt's Self-Portrait, done in 1660, creates a dark, unpleasant mood. Rembrandt looks worn out, tired, and very unhappy. All of his paintings in the museum portray this darkness. There is one light source that casts a gloomy shadow over everything, which in his Self-Portrait, tells the viewer, that at this point in his life, he was very unhappy. Rembrandt does not enhance his features, but instead, makes them worse. Boucher, The Interrupted Sleep, 1750, oil on canvas The feminism, and almost gaudiness of the Rococo period is conveyed through The Interrupted Sleep. This painting is very small in size like many of the paintings done during this time. The composition itself is very sensual, with the soft pastel colors and the soft, pink bodies of the woman. The use of the dogs show the richness that ran through this period in history. Lepage, Joan of Arc, 1880, oil on canvas The 19th century painting Joan of Arc was painted by Lepage. What makes this my favorite 19th century painting

Philosophical Quotes on Beauty

Philosophical Quotes on Beauty Beauty is one of the most intricate and fascinating topics of philosophical discussion. It has been taken up in relation to a host of other subjects, such as truth, the good, the sublime, and pleasure. Here is a selection of quotes on beauty, divided into different themes. Beauty and Truth Beauty is truth, truth beauty, - that is all \ Ye know on earth, and all ye need to know. (John Keats, One on a Grecian Urn, 1819)Although I am a typical loner in daily life, my consciousness of belonging to the invisible community of those who strive for truth, beauty, and justice has preserved me from feeling isolated. (Albert Einstein, My Credo, 1932)The pursuit of beauty is much more dangerous nonsense than the pursuit of truth or goodness because it affords a greater temptation to the ego. (Northrop Frye, Mythical Phase: Symbol as Archetype, 1957)I must not say that she was true |Yet let me say that she was fair |And they, that lovely face who view |They should not ask if truth be there. (Matthew Arnold, Euphrosyne)Truth exists for the wise, beauty for the feeling heart. (Friedrich Schiller, Don Carlos)O, how much more doth beauty beauteous seem| By that sweet ornament which truth doth give! (William Shakespeare, Sonnet LIV)If truth is beauty how come nobody has their hair done in a library? (Lily Tomlin, American comedian) Beauty and Pleasure Tis impious pleasure to delight in harm.And beauty should be kind, as well as charm. (George Granville, To Myra)Beauty is pleasure objectified - pleasure regarded as the quality of an object (George Santayana, The Sense of Beauty)The roses of pleasure seldom last long enough to adorn the brow of him who plucks them; for they are the only roses which do not retain their sweetness after they have lost their beauty. (Hannah More, Essays on Various Subjects, On Dissipation) Beauty and the Sublime Whereas the beautiful is limited, the sublime is limitless, so that the mind in the presence of the sublime, attempting to imagine what it cannot, has pain in the failure but pleasure in contemplating the immensity of the attempt. (Immanuel Kant, Critique of Judgment)What give all that is tragic, whatever its form, the characteristic of the sublime, is the first inkling of the knowledge that the world and life can give no satisfaction, and are not worth our investment in them. The tragic spirit consists in this. Accordingly, it leads to resignation. (Arthur Schopenhauer, The World as Will and Representation)When I look out on such a night as this, I feel as if there could be neither wickedness nor sorrow in the world; and there certainly would be less of both if the sublimity of Nature were more attended to, and people were carried more out of themselves by contemplating such a scene. (Jane Austen, Mansfield Park)Whatever is fitted in any sort to excite the ideas of pain, and danger, that is to say, whatever is in any sort terrible, or is conversant about terrible objects, or operates in a manner analogous to terror, is a source of the sublime; that is, it is productive of the strongest emotion which the mind is capable of feeling .... When danger or pain press too nearly, they are incapable of giving any delight, and [yet] with certain modifications, they may be, and they are delightful, as we everyday experience. (Edmund Burke, A Philosophical Enquiry into the Origin of our Ideas of the Sublime and Beautiful)A thing of beauty is a joy forever | Its loveliness increases; it will never |Pass into nothingness; but still will keep | A bower quiet for us, and a sleep |Full of sweet dreams, and health, and quiet breathing. (John Keats)

Book review (Margaret Lock's East Asian Medicine in Urban Japan) Essay

Book review (Margaret Lock's East Asian Medicine in Urban Japan) - Essay Example ionism in the pluralistic medical systems in Japan and inspire the readers to borrow the holistic approach from the East Asian medicine and reevaluate the cultural biases of biomedicine. Although I highly appreciate Lock’s work, I will review this ethnography with a critical eye. There are two underlying assumptions concerning the study. Firstly, the book attempted to map a larger picture of the East Asian medicine in Japan from the eighth century to the late twentieth century, in which East Asian medicine was seen as Chinese medicine in Japan. The Japanese term Kanpo, literally, â€Å"Chinese method,† was thought to be a medical system learned from China, maintaining its Chinese flavor over 1300 years in Japan. Secondly, Lock assumed that the actual interviews that include only 50 Kyoto families, 2 schools, 8 herbal pharmacies, and dozens of patients and practitioners can represent the Japanese people’s thoughts concerning the practices of a pluralistic medicine in the 1970s in an urban setting in Japan. The samples are not considered large enough to draw up generalizations and to make assumption regarding a whole urban population. The ancient capital of Kyoto is also assumed to be representative as a model of a modern city in Japan. Based on these assumptions, Lock analyzed the East Asian medicine from three perspectives. Firstly, she uses a historical approach to analyze the classic Chinese medical works as the theories of East Asian medicine in a pre-industrialized Japan. The Japanese cultural ethos is analyzed as a less important force compared to the Chinese philosophies and Buddhist thoughts. Secondly, she uses a cultural anthropological approach to analyze her limited interviews and case studies in Kyoto to represente an issue of the adopting the East Asian medicine. Except for Tokyo and Osaka, other major Japanese cities other than Kyoto are barely mentioned. Thirdly, she used a critical anthropological approach to analyze the East Asian

Basic Principles of Accounting Essay Example | Topics and Well Written Essays - 1000 words

Basic Principles of Accounting - Essay Example The convention states that items recorded in financial statements should be recorded at the original cost for which it would be bought. Stating furniture at the present cost will be misleading and the account will not conform to legal standards. 3. Depreciation is an attempt to measure the worth of a fixed asset that was used in the period under review. It therefore divides the useful life of a given fixed asset into a number of years. Each year, there is an estimate of the worth of the asset that was used in the production process. This way, accountants can get close to getting the true picture of how much was spent in a given year. Accumulated depreciation represents the worth of the asset deducted in the previous years that the asset was used in production. 4. The payment of $20,000 in June 2008 is cannot be put in the income statement of 2007/2008. This is because that insurance payment added no value to production in the 2007/08 year. However, that payment gives your company the right to future benefits. In other words, it is an asset and it must be accounted for in the Balance Sheet as an Accrual. 5. Gross profit represents sales less cost of sales or direct cots. Net profit is gross profit less other production costs like overheads, indirect costs, as well as taxation. Net profit is important as it gives the whole view of trading activities in the company over a period of time. Gross profit just gives a shallow indication of events in the organization. 1. Direct cost is a cost directly attributable to a project or activity in a business. Indirect costs are activities that cannot be directly attributed to a single activity or process in the business. Manufacturing overheads is an indirect cost because it relates to the factory’s cost that cannot be identified with a single product or activity. Examples include electricity and depreciation costs. 2. Work in progress refers to costs of unfinished raw materials that are